EA has released a lengthy Flash animation which straps you into the boots of a race driver as he does a lap of Brands Hatch.
The animation lets you upload a picture of yourself, which doesn’t appear to actually do anything other than have a lovely pitgirl ask you to sign your own photo (and if you don’t she’ll kiss you instead), while the name you enter appears on the side of your car. Get creative.
The last part of the video features Shift’s in-game graphics, but we’ve not quite figured out whether it’s controllable or not. We’re pretty sure it isn’t.
So it’s viral marketing, but it’s pretty neat nonetheless. And it’s managed to entertain us for the last half hour, which can’t be a bad thing, can it?
Check it out, here.
